One of the best advertising mediums that we have today is to have a web site
“live” on the internet. So exactly how do you promote it, especially when there
seems to be such a lot of competition? The answer need not be as complex as most
people think it is. Search Engine
Optimisation (or “Optimization”) has two main
areas:
- On page and
- Off page optimisation
On page optimization is improving things within your website including:
- Keyword Density
- Changing the coding including Title, Description Content and Keyword
Meta Tags
- Internal page linking and
- Adding content, articles etc.
Basically, whatever you can change on your actual site
Off Page factors include:
- In Bound Links including Anchor text when other websites have your URL
or link on their pages and it points to your site.
- Its basically things that are changed or added elsewhere.
The key to efficient website promotion is:
- Doing adequate research to know what keywords the search engines are
looking for on a page
- Adding just the right amount of keyword density in all the right places,
- Making the copy and articles appealing to the visitor when they arrive
on your site
Having lots of important links pointing towards your site, saying “this
website is relevant for (your best keywords).
Tips on Australian Search Engine
Optimisation
If you would like some free no obligation information on our website promotion
service,
please fill in this form or contact me at
bruce@searchengine-guy.com.au:
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